SAN FRANCISCO, Dec. 1, 2010 — As the end of 2010 approaches, Zoosk.com, the world’s largest social dating community, wanted to know what singles think about the trends and news of the past 12 months. Zoosk recently surveyed singles on a series of topics ranging from fashion and technology trends to lifestyle and celebrity news. The findings are compiled in Zoosk’s Singles Reflect on 2010 report, available at http://blog.zoosk.com/2010/11/30/singles-reflect-on-2010/.
To view the Zoosk’s video segments about the report’s findings, visit
- Singles reflect on technology: http://www.youtube.com/watch?v=se4JR6yZrYs.
- Singles reflect on fashion and lifestyle: http://www.youtube.com/watch?v=rjYdas9vEl4.
- Singles reflect on celebrity gossip: http://www.youtube.com/watch?v=27GMauYQYFw.
“Our Singles Reflect on 2010 report is full of intriguing insights from the world’s largest community of singles,” say Alex Mehr, co-founder and co-CEO of Zoosk. “We were surprised by some of the majority opinions while other responses simply made us laugh and commit to never wear skinny jeans.”
Below are some of the highlights from Zoosk’s Singles Report on 2010 report:
Nearly half of singles have naughty photos of themselves floating around the Internet.
- 43% of singles admit they’ve sent a naughty photo of themselves before.
- 28% of singles say they haven’t yet sent a naughty photo, but wouldn’t rule it out.
- 29% of singles say they’ve never shared a naughty photo of themselves, and won’t ever.
It’s “cool” if you don’t have a Facebook profile.
- 64% of singles say it’s “cool” if someone doesn’t have a Facebook profile. Not being on Facebook shows one doesn’t need to follow the crowd.
- 24% of singles say it’s “a tad suspicious” for someone not to be on Facebook.
- 12% of singles say it is “unacceptable” for someone not to be on Facebook.
The phone call may be on its way out, thanks to text messaging. Twitter â€“ not so much.
When asked to state their favorite form of electronic communication:
- 43% of singles say that text message is their preferred form of communication.
- 27% of singles prefer the more traditional phone call.
- 14% of singles prefer to communicate via Facebook.
- 10% of singles prefer email.
- 7% prefer instant message.
- 0% prefer Twitter!
Watch out iPhone â€“ Android comes in a close second as the sexiest smartphone.
When asked to pick the sexiest phone between iPhone, Blackberry, Android, and Windows Phone:
- 34% of singles say the iPhone is the sexiest smartphone.
- 27% vote Android.
- 20% vote Blackberry.
- 15% say “other.”
- 4% respond Windows phones. Ouch!
Move over iPad and Kindle â€“ an actual book is sexier than any reading gadget!
When asked to the sexiest gadget between the iPad, Kindle, Nook, Sony Reader, and a book:
- 60% of singles say an actual book is sexier than any reading gadget.
- 27% of singles say the iPad is the sexiest reading gadget.
- 7% of singles say the Kindle is the sexiest reading gadget.
- The Nook and the Sony Reader each received 3% of the vote.
When it comes to sharing on social media, women are more private than men.
- 50% of men say they’re completely comfortable sharing details about their lives on social media sites.
- 46% of women say they’re comfortable sharing details about their lives online.
Skinny jeans and man purses are considered the worst fashion crimes for men this year.
- Skinny jeans and the “murse” tie for ugliest 2010 fashion trend of men, with each trend receiving 35% of the vote as the worst.
- 12% of singles say an “ironic mustache”, Colonel Sanders style, is the worst trend of the year.
- 11% of singles say wearing Ed Hardy clothing is the worst trend for men.
- 7% of singles say nerdy glasses are the biggest no-no for men.
Socks with sandals and “mom jeans” are considered the worst fashion crime for women this year.
- Sandals with socks and “mom jeans” tie for ugliest 2010 fashion trend for women, with each trend receiving 27% of the vote as the worst.
- 19% of singles say oversize sunglasses were the biggest fashion faux pas for women.
- 18% of singles say overalls and jumpsuits were the biggest no-no.
- 9% of singles say fur boots are the worst trend.
The oddest celebrity couple award goes to Tom Cruise and Katie Holmes.
From a list of the following seven celebrity odd couples:
- 22% of singles say Tom Cruise and Katie Holmes are the oddest celebrity couple.
- 20%s say Woody Allen and Soon-Yi Previn
- 18% say Demi Moore and Ashton Kutcher
- 17% say Katy Perry and Russell Brand
- 10% say Meghan Fox and Brian Austin Green
- 9% say Ice T and Coco
- 4% say Gwyneth Paltrow and Chris Martin
The hottest celebrity jailbirds are Lindsay Lohan and Charlie Sheen.
From a list of the hottest male and female celebrities who’ve had run-ins with the law in 2010:
- 40% of singles say Charlie Sheen is the hottest male celebrity who had a run-in with the law this year. He beat out T.I. (17%), Chris Klein and Lil’ Wayne (15% each), and Chace Crawford (13%).
- 33% of singles say Lindsay Lohan is the hottest female celebrity who had a run-in with the law in 2010. She beat out Heather Locklear (30%), Paris Hilton (18%), Snooki (10%) and Foxy Brown (9%).
Looking ahead to 2011, the majority of singles feel optimistic they’ll find that special someone next year.
- 77% of singles have a good feeling that they’ll meet their special someone in 2011.
- 23% of singles are pessimistic and don’t believe they’ll find true love in 2011.
Zoosk’s Singles Reflect on 2010 report includes results from three unique surveys conducted in August, October and November 2010. Each survey fielded more than 1,000 responses from singles in the United States who use Zoosk.
Zoosk is the world’s largest social dating community, with millions of singles from around the globe using the service each month. Zoosk provides a safe and fun online dating experience that users can easily access from Zoosk’s website, social networking applications, mobile services, and downloadable desktop application. Zoosk is available in more than 20 languages and has subscribers in more than 60 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.